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What every business owner must know about SEO?

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By Saransh Kalia January 11, 2022 - 7:47am

As a business owner, you know that it is important to be found online. You may have heard of SEO and wonder what it is and how it can help your business. Here is a beginner’s guide to SEO: what it is, how it works, and why you need it. Knowing the basics of SEO will help you make the most of your online presence and reach more customers. Stay tuned for future blog posts where we will go into more depth about specific aspects of SEO. For now, here is a high-level overview of this essential marketing tool.

What is SEO?

Search engine optimization (SEO) is the use of placement, keywords, links, and content to enhance your website’s visibility in search engines. Many things can affect your website’s search engine rankings: how many times it has been indexed by Google, popularity of its backlinks, age of the domain name, etc. It is especially important for local companies with a bricks-and-mortar location to be found through their city. Local SEO refers to making sure that your business shows up in local searches such as “Calgary yoga,” or “dental clinic Calgary” The more specific you can get with your keywords and location, the easier it will be for customers to find you when they search online.

What does SEO do for your business?

There is no one answer to this question, as SEO can provide a variety of benefits depending on your business. However, some of the most common reasons businesses invest in SEO are to:

  • Increase web traffic
  • Generate leads and sales
  • Improve brand awareness
  • Reach a new audience
  • Stand out from the competition

How does SEO work?

SEO works by improving your website’s visibility in search engines. The higher you rank, the more likely customers are to find you. The ranking is determined by a variety of factors such as how many times your site has been indexed, the popularity of its backlinks, and age of the domain name, etc. 

What is local SEO?

Local SEO requires different strategies than standard SEO. Local keywords are often shorter, more general terms, which are used in local searches such as “Calgary auto repair,” or “vet near me” Local companies must also include the city name in their content to make sure they don’t leave out any potential customers.

Why do you need Local SEO?

Google has over 100 billion searches a month globally. Businesses that show up on page one of Google get at least 83% of all clicks. Local businesses also have an advantage because people tend to trust brands they can easily identify with. Local businesses typically have greater familiarity with their products and services, so their reviews hold more weight than those for larger brands who may be less familiar to the shopper.

You are just starting out on SEO. You have the basics down but want to know more. Stay tuned for future blog posts where we will go into more depth about Organic SEO and Local Search Engine Optimization (SEO). For now, here is a high-level overview of this essential marketing tool.

Want to do Calgary SEO service for your website in Calgary, AB? Contact our Calgary SEO expert, call (587) 707-7302, or contact us for Local SEO that gets results!