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When Brands Fail Internationally

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By Meaghan Peuramaki-Brown January 27, 2017 - 8:54am

Listen to this excellent episode of CBCs "Under the Influence", which really serves to highlight the role that anthropologists can play as cultural advisors in the business world

http://www.cbc.ca/radio/undertheinfluence/passport-revoked-when-brands-fail-internationally-1.3942237

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