Data is attached to everything we experience with our senses; it is an aspect of every object in the world. For organisation collecting data as raw materials to transform into information, and knowledge became a priority to compete in a fast paced competitive market. Data is as discrete, atomistic, tiny packets that have no inherent structure or necessary relationship between them. In order for data to become information, it should be structured, organized and condensed in a way that will make sense.

Information is a necessary medium or material for eliciting and constructing knowledge once again providing structure to it in the form of relationships between the information, and internalizing, or personalizing that knowledge by bringing it from the outside ‘in’ to the mind. In the business context a knowledge could be characterized by the know how gained by accumulating information and personal experience.

Article

The Data, Information, Knowledge, Wisdom Chain: The Metaphorical link; Jonathan Hey; December 2004

Link; http://www.dataschemata.com/uploads/7/4/8/7/7487334/dikwchain.pdf