http://ignatiawebs.blogspot.com/2009/07/new-book-on-social-media-mostly.html

Social Media is a much hyped term the last years. But what if you did not launch yourself in it? Or what if you feel uncomfortable and want to know more before diving in? In that case a nice, cool, descriptive book has been published from the O'Reilly series. At least it looks cool if you take a look at some of the content that is in it as picked out by the author Tamar Weinberg.

The book “The New Community Rules: Marketing On The Social Web,” by Tamar Weinberg offers a nice overview of social media applications. As the title indicates the book is focused on marketing, but never the less it seems to me that anyone into digital communication and viral motivation, might benefit from this book. Although not free, you can buy it at a reasonable price of approx. 16$ (Europeans are lucky at the rate the dollar is going :-)

So what does the publisher have to say about it? Well, they have a limited non-social media driven space for the book here and their synopsis goes like this:
"Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.
Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach."

I am starting the bureaucratic mill right now and hope to get the book delivered some weeks from now. Once read, I'll get back to you.