I like this idea, from Rick Falvinge. This is about the insidious effects of choosing to call the stuff that people create 'content', which implies a container, from which it is an easy step to assert ownership, control and property rights, leading to very tricky and dangerously exploitable notions like 'intellectual property' and all the rest of the ugly mess that sustains lawyers and patent trolls. As Falvinge puts it:

"Do you need a container for a bedtime story? Do you need a container for a campfire song? Do you need a container for a train of thought? Do you need a container for cool cosplay ideas?"