Here are the research papers I came across. Good read if you are interested to explore more on the topic.

References
[1] Hsui-lin Winkler, "Data Analytics in Evaluating Student Forum: A Study of Sampled Forum Data," in Information Systems Educators Conference 2011 ISECON Proceedings, Wilmington North Carolina, 2011, Seidenberg School of Computer Science and Information Systems, Pace University. [Online]. http://proc.isecon.org/2011/pdf/1697.pdf

[2] Ying Chen, Jeffrey Kreulen, Murray Campbell, and Carl Abrams, "Analytics Ecosystem Transformation: A force for business model innovation," in 2011 Annual SRII Global Conference, pp. 11-20. [Online]. http://ieeexplore.ieee.org/xpl/login.jsp?tp=&arnumber=5958068&url=http%3A%2F%2Fieeexplore.ieee.org%2Fiel5%2F5955403%2F5958055%2F05958068.pdf%3Farnumber%3D5958068

[3] Danyel Fisher, Rob DeLine, Mary Czerwinski, and Steven Drucker, "Interactions with Big Data Analytics," Microsoft Research, 2012. [Online]. http://research.microsoft.com/apps/pubs/default.aspx?id=163593

[4] Neal Leavitt, "Will NoSQL Databases Live Up to Their Promise?," COMPUTER - IEEE Computer Society, pp. 12-14, 2010. [Online]. http://www.leavcom.com/pdf/NoSQL.pdf

[5] Andrew J. Brust, "NoSQL and the Windows Azure platform," M, Blue Badge Insights Inc., 2011. [Online]. http://download.microsoft.com/download/9/E/9/9E9F240D-0EB6-472E-B4DE-6D9FCBB505DD/Windows%20Azure%20No%20SQL%20White%20Paper.pdf

Dickson