A practical guide for researchers wishing to make use of the social web in a professional academic context. Given the intent to offer an introduction as to why social media should matter to the academic research community, it provides quite a good solid grounding in the area, filling in gaps that a dabbler in such things might not know about (though many readers of this post will be familiar with), with some useful references and stats, and some good links to things that would help a reforming luddite to get started. It's presented in the form of an academic paper that should be quite digestible to late adopters. It's from 2013 but most of it is still relevant in 2017.