Where podcasts have evolved I still think of them as audio content even though video podcasts seems to be growing. Never thought of it as talkiing ebooks. Streaming content fits with the definition of what a podcast is which used to include access it via an RSS feed.
To me, it's audio, but the 'cast' part implies a continuously (regularily or irrgularily) updated clip, about something that just happened around a topic (the reason for people to subscribe), plus an archive of old clips.
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