Themes and Purposes:

The website that I wish to create will be my work portfolio. It will contain the information on my resume,
such as skills, projects, and experience. These will be each be described thoroughly.
I wish for it to also contain references from professors, managers, etc. to verify my accomplishments.

The audience that this website will be intended for are recruiters, accomplices in the industry, and coworkers.
They will want to come here to see what kind of expertise I have and how exactly I have gained that expertise.
I intend for the website to be semi-formal, as I want to be professional but also give the website some life visually.
I also intend for this website to be potentially viewed as a reference for others wanting to make a portfolio website.

This website matters to me because it is a significant display of my accomplishments that I will continue to use throughout
my career. It will aid me in finding career opportunities and be the first impression that industry members see.

Personas:

- Please refer to the reference list for pictures of personas, I was running into difficulty uploading images.

Persona 1: Emily Chen

Skills: Well versed in digital marketing and social media management

Motives: Looking for a web developer with proven experience to revamp her company’s website.

Site preferences: Emily is someone who likes to view information in an organized manner. A design minimalist who wants to get straight to the point with quick access to what she needs.

Persona 2: James Rodriguez

Skills: Beginner’s knowledge in web development, but does not have enough time to pour into building a website by himself. Excels in staying in the loop with technology trends.

Motives: Looking for a web developer to build a site that promotes his small business. Before jumping the gun, he would like to see past projects and what technologies were involved. Prefers the latest frameworks and languages to “beat the competition.”

Site preferences: James is someone who is fascinated by interesting site designs and likes to go through every nook and cranny. 

Persona 3: Sophia Patel

Skills: Intermediate programmer who has gotten a taste of many types of technologies. Her tech stack includes backend technologies like Postgresql, RabbitMQ, Protobuf, etc.

Motives: She is looking to become a more well-rounded developer and thus researching frontend technologies. She is viewing the website as inspiration and to see the capabilities of Javascript, HTML, and CSS.

Site preferences: When navigating websites, she likes to search for the occasional bug by behaving in ways that she believes are the most uncommon, and therefore unaccounted for.

Reference List (APA):

1. IMDb.com. (n.d.). Emily Chen | actress. IMDb. https://www.imdb.com/name/nm3220405/
2. James Rodríguez - player profile 2024. Transfermarkt. (n.d.). https://www.transfermarkt.us/james-rodriguez/profil/spieler/88103
3. Sophia Patel, MD. Cleveland Clinic. (2024, June 24). https://my.clevelandclinic.org/staff/18533-sophia-patel