SCENARIOS FOR PERSONA 1A:
Situation 1: Emily was just given approval the other day for a new marketing campaign. However, the higher ups are giving her a limited budget and she is looking for a good deal in terms of a contracted web developer. Since her budget is so limited, they won’t even let her use the company computers to perform this search. Therefore, she has to use her own iPhone 8. She finds our portfolio through Google and clicks on it. Since Emily is somebody who wishes to get straight to the point, she immediately navigates towards the “experience” section. From there, she begins to scroll across the projects and after being impressed, she jots the contact information of the portfolio down for future reference.
Situation 2: Emily is recruiting for a new member on her marketing team that will create a website to advertise her team’s projects. Since her company loves marketing, they decide to let her team use the limited ultrawide monitors in the office to let her recruit quicker (because that’s how it works). Emily finds our portfolio through LinkedIn and clicks on it. She was previously browsing LinkedIn for alumni of McMaster University, so after landing on the page, she immediately goes to verify if the candidate’s education corresponds to McMaster University. After confirming this information, she sends an email to our address to reach out.

PERSONA 2:
Situation 1: James was searching for software developer portfolios that contained the keywords “Javascript,” “HTML,” and “CSS” since he was looking for somebody to create his small business’ website. When he finds and clicks on our portfolio, he first goes to interact with the styles and animations used on our website. After, he goes to the experience section and takes a skim through the technologies used. As he is mainly interested in front-end, he filters the projects to see which have front-end technologies. After being impressed, he calls the phone number in the “contact us” section to reach out about an opportunity.
Situation 2: James found our portfolio through LinkedIn and was looking for somebody who could create unique styles that he would like to describe. To assess our skills, he navigates throughout our website to see examples of what we are capable of in terms of styling and site design.

PERSONA 3:
Situation 1: Sophia was browsing her fellow developer connections on LinkedIn and stumbled upon our portfolio. She clicks on the “experiences” section to see what projects other developers might be up to. Just to see what might happen, she decides to select multiple filters when looking at projects.
Situation 2: Sophia was looking at McMaster alumni and seeing what they are up to nowadays. She finds our portfolio and wishes to experiment with it. On the landing page, she tries to play with zoom in / out browser functionality and observes whether or not our site design is robust enough to still look presentable in these conditions.

Some legal considerations might be NDAs if the industry experience that you have is confidential.