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Abolishing the spatial dimension
By M Koole February 1, 2009 - 12:24am Comments (2)
McLuhan, M. (1964). Understanding media: The extensions of man. Cambridge, Massachusets: MIT Press.
Here's a cute anecdote from Marshall McLuhan (1964, pp. 255-256):
Electric media, however, abolish the spatial dimension, rather than enlarge it. By electricity, we everywhere resume person-to-person relations as if on the smallest village scale. . . The greatest dignitaries hobnob with youth. When a group of Oxford undergraduates heard that Rudyard Kipling received ten shillings for every word he wrote, they sent him ten shilings by telegram during their meeting: "Please send us one of your very best words." Back came a word a few minutes later: "Thanks."
Cheers,
Marguerite
M Koole
Program Administrator & Instructional Media Analyst, Centre for Distance Education Staff
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Comments
Herbert Marshall McLuhan - 1911-1980
Philosopher
Born Edmonton, Canada on July 21, 1911 in Edmonton, Alberta. "I think of western skies as one of the most beautiful things about the West, and the western horizons," he once said. "The westerner doesn’t have a point of view. He has a vast panorama…a total field of vision."
A highly original thinker who in the 1950s and 1960s (he became a full professor in 1952) basically pioneered Media Studies through his focus not on the content, but on the nature...
http://amapedia.amazon.com/view/Marshall+McLuhan/id=99286
McLuhan woke up some of the subconscious longings about the nature of communication and to this day, people are questioning. The questions are coming to us partially because of the media we now explore -- even though many graduate studenets, in the AU courses I took, emphasized that the blogs and nings carry text and visual/audiory messages as for years now; I think that it is the style of, intention of, diverse messages within, quantity of exchanges and ease of access that are qualitatively different. These differences form and continuously compose a new era of communication. We are programing our neurology and the plasticity of our neurology is now further understood and accepte by scientents. Our changing behaviours relates to challenging our neurology's into new possibilities -- and the media becomes more than the message. It becomes the agent of change and it relates to the media-supported lifelong-learning potential of today's students and tomorrow's future -- making McLuhan's message curiously current. Jo Ann Hammond-Meiers