Landing : Athabascau University

Disgruntlement against the machine

I am feeling rather grumpy and sleep-deprived today thanks to a classic example of hard technology.

I have an unfortunate tendency to travel between continents and have credit cards on each continent so have grown used to being disturbed from time to time at odd hours of the night by people checking for fraud and card-theft. It's irritating and usually stupid but I'm quite glad, on balance, that they are paying attention for those odd occasions when it really matters.

It has always been a pretty hard system, with card company employees following hard procedures when alerted by (typically very dumbly-) automated systems that suggest unusual card use patterns. The questions to ascertain your identity can be taxing. Trying to remember the names of nearby streets to your home or the birthdates of relatives when you are jet lagged and have been awoken at 3 in the morning is never fun and I'm guessing the employees might have received a fair amount of abuse, not to mention odd answers in the past. Well, now they don't. Now, it is fully automated, involving a lot of pressing of buttons in response to irritating and slow questions. No human being is involved in the process, thereby eliminating the last bit of softness in what was already a very hard system. Computers will tirelessly call you every few minutes in the middle of the night, leaving messages that start in the middle because they cannot figure out that they are talking to voice mail, until you respond.

The central principle for making this process hard is not just automation, but replacement. If this were an additional process to extend the current labour-intensive system then it would actually, in some ways, make the whole system softer. But it's not: what used to be partly human is now wholly machine. It also employs other classic hard technology features of filtering and limiting: choices are reduced to digital answers, traversing a decision tree that (in this case) appears to have been designed by a three-year-old and which allows no grey answers.

Soft system design is very different. Soft systems have built-in flexibility to adapt. When they do automate they extend, aggregating automation with what is already there, not replacing it. They suggest and recommend but do not enforce actions. They allow shades of grey. In a soft system version of the fraud detection system, you could break out from the machine at any moment to talk to a person: in fact, it would be the first option offered. Maybe you could even ask for a call that did not disturb you in the middle of the night, especially if (as is usually the case) you probably know why they are calling you so could reduce the alert level straight away by saying 'yes, I am abroad' or 'yes, I did buy a plane ticket today because yes, I am abroad' or 'yes, like many times in the past, I bought a plane ticket from a place where I have very often bought plane tickets to travel from a location I usually travel from to a location I usually travel to and, if your stupid fraud detection algorithms had paid attention to the easily discernible fact that I had checked my online account for sufficient funds a few minutes previously and had then entered the correct code in your commendable online fraud protection system at the time of purchase, and that you probably noticed that it happened in a different timezone to your own so it might be a bit inconsiderate of you to call me at 3:30am, 3:40am, 3:50am, 4:00am and 4:10am, then we would not be having this stupid conversion right now, you buffle-headed buffoon. I spit on your tiny head and curse you and all your family.' Or words to that effect. Yes, soft systems can be hard.

Comments

  • Carmen Southgate April 27, 2011 - 12:12pm

    um...I'm pretty sure you can turn your cell phone off and unplug a landline.Laughing

    Might cut down on the spittle activity....Cool

     

  • George Siemens April 27, 2011 - 1:10pm

    It's not just the automated systems - I enjoy nothing more than a 3:00 am text when I'm in Europe from a family member asking some random question about some inconsequential thing! Carmen may be on to something - unplugging makes hard systems more manageable for the jet-lagged :). For that matter, I'd be interested in hearing your thoughts on agency in relation to systemic firmness (i.e. hard/soft) - if a system is hard and irritating, what is the value of personal control and ignoring the system? Obviously your credit card company still calls and will likely cancel your card if you don't answer. But still, systems don't only happen to us -we happen to them...

  • Carmen Southgate April 27, 2011 - 1:21pm

    well...people are really always at the core of every technology and every decision about technology...would we let someone randomly walk into our homes when we're sitting around in our jammies...? Agency and choice are stil important - Freire's Pedagogy of the Oppressed might be of interest to jet-lagged Jon and Terry who can't let us see an article because it's behind a proceedings subscription wall.Laughing

    Addendum: chapter 3 - limit situation and human praxis

    "Those who are served by the present limit-situation regard the untested feasibility as a threatening limit-situation which must not be allowed to materialize, and act to maintain the status quo."

    Chapter 4

    The oppressors develop a series of methods precluding any presentation of the world as a problem and showing it rather as a fixed entity, as something given--something to which people, as mere spectators, must adapt."

    For cultural invasion to succeed, it is essential that those invaded become convinced of their intrinsic inferiority."

    ___

    So...I guess if we think we are intrinsically inferior to hard technologies like automated credit card company telephone systems - they will stay hard perhaps?

  • Jon Dron April 27, 2011 - 1:53pm

    We can happen to soft systems a lot more easily than we can to hard ones. Hard things reify historical choices and limit future choices: that's the point - it's how they achieve efficiency and freedom from error. Inevitably they therefore reduce agency - it's why Franklin talks of them as 'prescriptive' technologies.

    No matter how rigid the process, you can always choose not to participate if that's what you really want to do but it is more than a simple matter of weighing up the costs. Under most circumstances, non-participation will contradict at least one other choice you have made (at least, to participate) which may involve ethical as well as pragmatic concerns. Contradictions always make decision-making complex at best because logic, by its own rules, fails utterly in the face of them. That's thankfully not a problem for me as, right now, calls from abroad could be much more important to me than money, which is why I happened to be purchasing expensive flights that I couldn't afford. The off switch wasn't an option.

  • Carmen Southgate April 27, 2011 - 2:12pm

    well, humans are never good at logic anyway...ask any marketing or psychology professor (or billion-dollar-profit credit card company)Laughing

    Hopefully, you'll have a nice spring weekend in Edmonton and get back on Alberta SleepTime for a few days before you head back home over the Big Pond again. 

    If nothing else, you've got an excellent personal example of hard/soft for your MoodleMoot talk.