A great article on the history of social computing. Not everyone would agree with the things highlighted and many are missing, but it's a very good introduction to the subject.
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Personally, I would concur that wordprocessing was office automation but there is another opportunity such as carrying personalized learning data (artifacts) which is really augmentation that is much more practical now. I am intrigued by the position that buzzwords have a tendency to interfere with communication. When I think about the difficulties in communicating the differences between Facebook and the Landing I can't help but wonder if marketing hype is drowning out actual communication because I consider the value generated by each of those systems to be quite different.