I started my essay with groups, nets and sets or collectives as a basic foundation where my work expanded on defining groups for social networks. Visually, I percieved it as something like this

Where the value described from Extended B is based on Schwartz Theory of Universal Values applied to groups. There is social psychology literature from the last several decades applying individual values to groups recognizing that the specific values types are less defined and still under discussion. If I correctly understand your post above it would be appropriate to visualize your comments as applied to my work as

While the extended value is proposed for growing the social networking system this same I would think extended value would be driven by the purposes of the social networking system. For instance the extended value for the Landing rather than using TUV might be based on barometers appropriate for the collective. A different barometer for students, tutors, instructors, cohorts but still some method of measuring value in each case.

As an aside, I am not suggesting using Schwartz TUV values for collectives of termites. It seems to me that social psychology values need to be applied to human interactions. Modified graphic included shows the outer circle of motivational values that I have suggested could be built into a social network system.

Theoretical model of relations among 10 motivational types of values, adapted from Schwartz and
Boehnke[1]

[1] Schwartz, S. H. and K. Boehnke: 2004, ‘Evaluating the Structure of Human Values with Confirmatory Factor
Analysis’, Journal of Research in Personality 38, 230–255. doi:10.1016/S0092-6566(03)00069-2.

@Jon I just wanted to add to a couple of comments from our earlier discussion. First, if there is a first-class object it should be collectives, not groups, nets or sets because they should actually be aggregrations of collectives (or stakeholders) in a social network. (Second Diagram) I initially found this really confusing because of alternating on a focus of groups and then networks.

Second, when I say a different barometer for students, tutors etc. we are effectively applying the ideas of polymorphism to the collective so applying specific subjective measurement tools based on the specific collectives should be practical.

I know how I would use the data from this for business purposes, but it would interesting if any social psychologists are out there following this thread.

look guys this sie sucks u give say too much all we want to know when we go on this site is wha collecive values are and u tell us other stuff we dont want to know there is too much writing.!!

- cutiegirl1

Thanks for the link - very helpful to me as I continue on my personal "-isms" quest. I also realized by looking at your post that I've been tagging all my stuff wrong, plus I found a good posting from a couple of years ago on the Landing that used the tag "constructionism." So, I need to back-track and tag better.